How Video Brochures Are Transforming B2B Sales and Marketing

2 weeks ago

When Mark from a mid-sized software company in Sydney first sent out 100 custom Video Brochures to potential clients, he wasn’t expecting magic. His team had already spent months refining their email funnel, running webinars, and hosting virtual demos.

But in just two weeks, things changed.

Out of those 100 Video Brochures, 47 recipients booked meetings. And eight of those turned into contracts. That’s nearly a 50% engagement rate—numbers his team hadn’t seen with digital-only strategies.

This story isn’t unique anymore. Across industries like SaaS, finance, healthcare, and manufacturing, B2B marketing teams are rethinking what it means to reach a client. And the answer, surprisingly, isn’t always digital. It’s physical.

That’s why Video Brochures are becoming one of the fastest-growing tools in modern B2B marketing.

Imagine sending a prospect not just an email or a PDF, but a professionally printed booklet with a built-in screen. They open it, and your personalized video message plays automatically. No logins. No buffering. Just story, visuals, and impact.

This tactile experience isn’t just a novelty. It taps into core sales psychology. Physical items have a lasting place in people’s memory—especially when they’re high quality. Combine that with video, and it’s no wonder B2B brands are seeing higher conversion rates.

Are Video Brochures Worth the Investment?

For companies selling products or services with high customer lifetime value, yes.

Here’s why:

Engagement rates average 85% with Video Brochures.
3–5x higher response rates compared to email-only campaigns.
90%+ brand recall reported after receiving a brochure.

Even a small campaign of 100 units can deliver a strong return if it closes just a handful of high-value deals.

Where digital-only funnels often deliver open rates of 10–20%, campaigns using Video Brochures consistently report engagement rates between 70–85%. Not clicks. Not impressions. Actual, measured engagement.

And it’s not just big corporations playing in this space. Smaller firms offering specialized services or niche products are seeing equally strong results. For a boutique consulting firm, sending out 50 customized Video Brochures might close deals worth tens or hundreds of thousands of dollars.

So how does this fit into a broader B2B marketing strategy? It starts with identifying key accounts or prospects—something account-based marketing (ABM) teams already focus on. Instead of blanketing thousands with the same message, Video Brochures allow sales reps to target just the top 1% of leads in a way that feels personalized and premium.

The process is simpler than many assume. Companies like Video Plus Print handle everything from sending you a PDF / EPS template for the brochure design size you like to video loading to international shipping directly to your door. Businesses choose screen sizes, button layouts, and custom print finishes that match their brand’s style—everything from soft-touch matte coatings to foil-stamped logos.

Customization Options with Video Plus Print

When working with Video Plus Print, businesses can tailor every aspect of their brochures:

Screen Size: 4.3”, 5”, 7”, or 10” HD screens available.
Button Layout: Play/pause or multi-button setups for multiple video files.
Print Finishes: Soft-touch, matte, gloss, embossing, foil stamping.
Internal Features: Foam inserts, document pockets, business card slots.

All brochures are USB rechargeable, and most allow video updates after production.

One of the most powerful aspects of this strategy is its versatility. A Video Brochure doesn’t just have to be a single-use item. It can serve as:

A sales kit leave-behind after in-person meetings.
A follow-up tool post-event or trade show.
An onboarding kit for new partners or distributors.
A client appreciation gift that also educates.

Rather than another PDF collecting digital dust, a Video Brochure sits on a decision-maker’s desk, shelf, or conference table. It becomes a constant visual reminder of the brand and offer behind it.

And while digital marketing platforms have gotten crowded and noisy, the mailbox is surprisingly quiet these days. That makes premium direct mail pieces stand out even more.

When asked why his company switched part of its marketing spend to Video Brochures, Mark said:

“Emails get deleted. Calls go unanswered. But nobody ignores a package like this.”

It’s hard to argue with results like that.

If your B2B marketing strategy feels stuck, this might be the fresh angle you need to try next.

For more information on how to integrate custom Video Brochures into your sales process, check out Video Plus Print. Whether it’s a small batch for VIP clients or a larger run for international campaigns, they’ve been helping companies worldwide turn boring presentations into standout sales tools.

Quick FAQ Recap for Buyers Considering Video Brochures

What sizes are available? Screens range from 4.3″ to 10″, fully customizable.
How many videos can fit? Many models allow multiple videos via custom buttons.
Are they rechargeable? Yes—most units include lithium batteries and USB charging.
What’s the minimum order? Typically 100 units per run.
Which industries use them? B2B tech, finance, healthcare, consulting, and manufacturing lead the way.

Final Thoughts: Why Smart B2B Teams Are Using Video Brochures

In a B2B world flooded with emails and virtual meetings, Video Brochures provide a refreshing, human-centered approach.

They’re tactile. Memorable. Hard to ignore.

For companies serious about standing out—whether targeting new prospects or nurturing long-term client relationships—Video Brochures offer real, measurable results.

Learn more or request a quote at Video Plus Print