How to Conduct Keyword Research for Better Content Creation?

How to conduct keyword research?  

While the approach may vary from person to person, there are some basic principles to keep in mind.  

Some SEOs start by searching seed keywords on a keyword research tool. Then, they dig deeper and find related and matching terms with the desired search volume and competition.  

Some SEOs would simply copy the keywords their competitors are using and create better content to outrank them. However, despite the process, it’s important to keep a few things in mind when you want to create better content with better keywords.  

5 Keyword Research Tips for better content creation strategy 

The following tips should guide you with the principles of keyword research and help you rank higher on the SERP. 

1. Choose the Right Topic & Create Topic Cluster

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The foundation of keyword research starts with finding the right topic. You must create content around your own niche and the broader topics related to your industry.  

This way, you’ll easily identify the audience you’re going to cater to. You can understand their pain points and interests, which cater to your target audience. 

• Take a look at your audience profile and their pain points to understand the broader topics worth creating content for.  

• You can use tools like AsnwearThePublic and keyword research platforms to uncover trending topics and keywords with relevant search intent.  

• Ensure to find topics that add value to your customer. 
  

  2. Learn Basics for Keyword Research

Ensure to optimize your blog for search engines. This way, you’ll have the right audience. You can use tools such as Ahrefs, SEMrush, and Google Keyword Planner for finding the right keywords that have significant search volumes.  

Here are some best practices when looking for keywords – 

• Keywords with low-rank competition are easy to rank for.  

• Focus on long-tail keywords for targeted traffic and lead conversion.  

• Create keyword clusters for building topical authority. 
  

  3. Understand Search Intent

The days of stuffing your articles and web pages with keywords are over. Google only ranks websites that provide valuable information for relevant search terms.  

It’s important for you to create content around keywords that match the audience’s search intent. There are four different types of search intents, and different types of content coming under those intents. For example – 

• Informational: This type of keyword suggests that the users are looking for information or answers to any questions.  

• Transactional: These keywords suggest an underlying intent to buy something specific.  

• Navigational: The user uses such keywords to identify or find a new page.  

• Commercial: The user with a commercial keyword hasn’t found another option.
  

  4. Use SEO Keyword Tools & Techniques

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Keyword research is just about learning your audience and your niche, as it is about tools. You’ll need to learn to use keyword research tools and mine keywords that align with your SEO goals. Here’s a list of keyword research tools you can use – 

Google Keyword Planner 

Google Keyword Planner is a tool that provides search volume data, keywords, and trends related to different niche keywords. It’s a free tool for everyone. 

Ahrefs 

When it comes to keyword research, Ahrefs tops many users’ lists. It offers a detailed overview of millions of keywords.  

With different parameters like Keyword Difficulty, Search Volume, and Traffic Potential across the world, this keyword research tool is great for bloggers and marketers alike.  

The competitive analysis feature of the tool is very useful. It’s also a great way to identify competitors’ keyword gaps and outrank them. 

SEMrush 

SEMrush is the go-to keyword research tool for marketers who want to reach their targeted audience. It has different features like keyword suggestions, keyword difficulty analysis, and competitor analysis. The keyword magic tool of SEMrush is the most useful.  

AnswerThePublic 

This is a tool helping you identify the most searched queries and questions on the Search Engine. If you were looking for long-tail keywords, this is the tool to help you find them within your niche.  

Moz Keyword Explorer 

If you want to use a free keyword research tool, go for the MOZ keyword explorer tool. It’s a comprehensive tool allowing users to find research and analysis tools.  

All of these tools are among the best available tools for keyword research. However, if you want tools for long-tail keyword research, go for AlsoAsked.com or KeywordTool. Both are good for long-tail keywords. Aside from that, SEOs can also use plenty of other blogging tools for SEO success. 

5. Structure Your Blog Post

Keyword research can go to waste if you don’t know the right way to use it in your blog post. Once keywords are ready, structure your blog posts well to improve the readability and engagement on your platform. Your introduction should hook the reader by addressing the things they are curious about. 

• Now, divide the body into different sections.  

• When the body is divided into different formats, you can inject keywords into the bullets, headings, descriptions, hooks, and conclusions.  

• Then, you can end with a customer summarizing different key points, which include the call-to-action.  

Implementation is the Key! 

An expert SEO knows the range of keyword difficulty they can crack on their website. However, it’s always essential to select keywords based on the target audience and the principles outlined above for proper content optimization.  

Remember to utilize keywords throughout the page based on relevance. It’s essential to utilize it to incorporate keywords in title tags, meta descriptions, page content, and image alt texts. That’s the best way to send the relevance of your content to the search engine.