Interactive Window Box Packaging: Augmented Reality and Consumer Engagement

Brands look for ways to engage consumers so that they end up buying the product. The packaging of the product plays an important role here especially when it is the first interaction that people have with your product. The right packaging can end up engaging customers making them interact with the box and find out more about the product and brand selling it. A window display boxes is regarded as an effective interactive packaging type. It usually has a plastic die-cut window on it that is clear and which displays the item in the box. Customers can see it clearly without needing to open the box and therefore can have an engaging experience.

Features like augmented reality can be included on the box letting people want to interact with it for longer.

Augmented reality (AR) in packaging design

AR in the packaging design includes digital content to the physical box. This gives one an interactive as well as engaging experience letting people know more about the product. Digital elements get overlaid on the box such as text, graphics, videos, interactive games, etc. This is included on the box and when scanned using a mobile device, people can get access to the exciting and interesting content.

The following looks at augmented reality and customer engagement with reference to interactive window packaging:

Better interaction

When people get to directly see the product without having to open the box and without buying it, they get more convinced to buy it. This is because they will that have the a realistic idea of how the product looks. Window boxes are able to give consumers this confidence.

On top of this AR included on tuck top boxes can transform the packaging into an exciting interactive experience. Customers will not only be able to directly view the product and know details about it that are included briefly on the packaging but they will be able to engage with extra details and content related to the brand and product.

Many consumers will be excited to scan the AR feature on the box and therefore will engage with it for longer. When they know all details about what is in the box and can see the product directly, they will know for sure if it is something that they want to buy.

Personalized and unique experience

Customers get an exciting experience when they see the product. Brands can show areas of it that will convince consumers it is something worth buying. A window patching machine can help create a unique size and shape window that lets people see certain areas of the product. The box gives people an interactive experience and when AR features are included on it, a personalized experience can be provided to potential customers.

AR content is able to be customized and tailored to certain user preferences. This gives customers a more personalized along with engaging experience as they will be getting access to information that they were looking for.

Memorable unboxing experience

Brands are now looking to make the packaging in a way that customers have a memorable experience when they are unboxing it. AR is able to help here as it can let customers visualize a realistic 3D model. They can get to know product information that is useful. For instance if an AR feature is included on the packaging of frozen foods, it may lead customers to delicious recipes related to the product that they can try out.

The AR feature may lead the customer to a fun game that they can play. Some will be tempted to buy the product so that they can play the game. When AR games get integrated into the packaging design, this can help get the customers’ attention. The game can be related to the product that is being sold in the box.

Enhanced brand loyalty

Corrugated tuck top boxes that have a transparent window on them, allow people to view the product whilst protecting it effectively. Customers can get it in good-condition and are more likely to be pleased with the brand. They will see the brand in a positive way and this enhances brand loyalty.

Immersive experiences are even able to create deeper links amongst customers and brands. People can visit the company website after scanning the code on the box and get more details about the company and the products it sells. This can result in increased loyalty.

Brand details can be added on the box directly as well such as a company logo and brand colors so that the box helps in letting people know and recognize products from a certain brand.

Interactive straight tuck with customizable display window packaging with AR features are able to engage customers with the packaging, product, and brand in an enhanced and exciting way. Potential customers can be more interested in the packaging and will want to find out more due to the window box and the AR features on it.