Building A Multi-Purpose Dating App Like Tinder: Costs & Profit Guide

Online dating platforms like Tinder have revolutionized the way people connect to build relationships in current times. Whether it is finding friends, romantic partners, or even building professional networks, such platforms are making it easier for individuals more than ever before. If you are looking to build your online dating platform, building a multiple-purpose dating app like Tinder can be a highly profitable business.

You can choose to build your app from scratch or build it using a pre-built multi-purpose matchmaking and dating software. Here, in this post, we will have a detailed discussion on building a dating app like Tinder, costs associated with it and the profits businesses can make by operating such an app. Read on for further insights.

Why Build a Multi-Purpose Dating App?

Unlike traditional dating apps that focus primarily on romantic connections, multi-purpose dating apps expand their scopes to a wide range of connections, including

• Friendship connections
• Professional networking
• Interest-based communities( connecting people based on their hobbies, travel interests, fitness goals, etc.)
• And more.

By offering services for users of multiple categories, your dating app will attract a wider audience and enhance user engagement. By launching a multi-purpose dating app, you can leverage the growing demands for quality online dating platforms and generate significant revenue in the forms of subscription plans, in-app purchase, and more.

Essential Features and Functionalities of a Multi-Purpose Dating App

A quality and user-friendly dating app is equipped with a wide range of features and functionalities. These include:

Basic Features

• User Profiles

Users can effortlessly create profiles providing their bio, photos, and preferences.

• Advanced Matchmaking Algorithms

These algorithms help users find their perfect match based on compatibility.

• Powerful Admin Dashboard

A powerful admin dashboard enables admins to effortlessly monitor and manage the dating platform.

• Live Chat Module

Users can directly communicate with each other on the platform through real-time text messages.

• Real-Time Notification

This feature keeps the users updated on all the happenings on the platform, including messages from matches.

• Multi-Lingual Support

The multi-lingual support feature enables users to communicate in their preferred language. This feature enables startups and entrepreneurs to build a global dating app and offer their service to a large global audience.

• Security and Verification

Security is one non-negotiable aspect of a successful online dating app. A quality matchmaking app ensures maximum security by verifying profiles to protect the platform from scammers.

Advanced Features

• Voice & Video Calls – In-app calling for better user engagement.
• AI Chatbot Assistance – AI-powered suggestions and icebreakers.
• In-App Events – The app supports speed dating, group chats, virtual meetups.
• Multi-Purpose Modes – Users can switch between dating, friendship, and networking.

Costs to Create an App Like Tinder

When it comes to creating a dating app like Tinder, you can consider two approaches: building your website from scratch, and building your website using a pre-built multi-purpose matchmaking and dating software. Here is a breakdown of costs involved with both types of development processes.

Building Your Dating App from Scratch

Creating a dating app from scratch is an expensive process as you will have to hire a team of highly qualified developers and start everything from the ground up. Here is a breakdown of the costs associated with creating a dating app like Tinder from scratch.

Feature and Estimated Cost (USD)

• UI/UX Design: $10,000 – $30,000
• Backend Development: $20,000 – $50,000
• Frontend Development: $25,000 – $60,000
• AI Matching Algorithm: $15,000 – $40,000
• Chat & Video Call Integration: $20,000 – $50,000
• Security & Data Protection: $10,000 – $30,000
• Marketing & Launch: $10,000 – $50,000

Total Cost: $100,000 – $300,000

There are a few other factors that influence the costs of building a multi-purpose dating app like Tinder from scratch.

• Complexity of the App: Basic apps are cheaper, however, advanced features such as AI, VR, and video calls increase the costs.
• Platform (iOS, Android, Web): – Developing your app for both iOS and Android will cost you more.
• Development Team: Hiring freelancers will cost you less than hiring an established agency.
• Location of Developers – Rates vary based on country:

USA/Canada: $100 – $200/hr
Europe: $50 – $120/hr
India/Asia: $20 – $50/hr

Building Your Dating App Using Pre-Built Software

Building a dating app using pre-built matchmaking and dating website software is a cost-effective alternative to building your app from scratch. Here is an estimate of building the app using such software:

1. Pre-Built Dating Software Cost

• Basic Software: $500 – $5,000 (one-time or monthly subscription)
• Advanced Software (with more features like video chat, AI matchmaking, etc.): $5,000 – $20,000

2. Customization & Branding

• UI/UX Design Customization: $2,000 – $10,000 (if you want a unique look)
• Feature Modifications: $5,000 – $50,000 (depending on complexity)
• Backend Modifications: $5,000 – $30,000 (e.g., algorithm improvements, security upgrades)

3. Third-Party Integrations

• Payment Gateway (Stripe, PayPal, etc.): $500 – $5,000
• Chat & Video API (Twilio, Agora, etc.): $1,000 – $10,000
• AI-Based Matching: $5,000 – $30,000

4. Hosting & Maintenance

• Cloud Hosting (AWS, DigitalOcean, etc.): $100 – $1,000/month
• App Store Fees (Google Play, Apple App Store): $99/year (Apple) + $25 one-time (Google)
• Ongoing Maintenance & Updates: $2,000 – $10,000/year

5. Marketing & Launch

• App Store Optimization (ASO): $1,000 – $5,000
• Digital Marketing (Ads, SEO, Social Media, etc.): $5,000 – $50,000
• Influencer & PR Campaigns: $5,000 – $20,000

Total Estimated Cost

• Basic Version: $10,000 – $30,000
• Advanced Version (Highly Customized): $50,000 – $150,000+

How to Make Money from Your Matchmaking and Dating App

Once you launch your dating app, you must activate monetization strategies to make profits. Here are some of the most effective streams you can consider.

• Subscription Plans

Offer monthly or yearly subscription plans to users in exchange for a fee.

• In App Purchases

Enable your users to buy virtual items such as super likes, boost, and other features.

• Advertsing

Partner with third party businesses and advertise their brands on your platform.

• Affiliate Marketing

You can partner with brands for targeted marketing and place ads for products and services that are associated with the services you offer.

• Event Ticketing and Matchmaking Services

Consider hosting dating and networking services charging entry fees.

Estimated Revenue You Can Generate from Your Matching and Dating App in a Year

Here is an estimated revenue structure you can expect to generate from your dating platform;

Revenue Stream and Estimated Annual Revenue

• Subscriptions: $5M – $50M
• In-App Purchases: $2M – $20M
• Ads & Sponsorships: $1M – $10M
• Events & Matchmaking: $500K – $5M
• Total Annual Revenue: $10M – $85M+

Final Thoughts

The costs of creating a multi-purpose matchmaking and dating app like Tinder are high, however, considering the revenue returns from such a platform, it is worth your investment. While building the dating app, you can significantly minimize your development cost by choosing to use a superior quality and affordable pre-built dating website software.

At BestDatingScripts we offer superior quality, feature-rich and fully customizable multi-purpose matchmaking and dating software that enable startups to build secure, user-friendly, and highly functional dating apps within an affordable budget. When you choose us, we also offer free installation and round-the-clock dedicated customer support. Connect with us to discuss further.

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