Amazon A+ Content vs Premium A+ Content: What Sellers Need to Know

August 28, 2025

Standing out on Amazon has become more competitive because more sellers are joining the platform with the same exclusive products and using ad promotions to get results. Today, a catchy product title is not enough to get customer attention and trust anymore. It cannot increase sales by itself. This is where Amazon A+ Content and Premium A+ Content come into play.

Stats reveal that using A+ Content and Premium A+ Content can improve your product listing marketing. Regarding sales growth, these content tools have enabled businesses to showcase their products in a more interactive form to customers. Also, as per market research, using good visuals and attractive designs regarding product presentation can improve your sales conversion rates significantly. Still, the two tools are different in terms of their features, availability, and influence on the sales output.

For those who are uncertain whether they should invest in Amazon A+ Content or Premium A+ Content, this article will make it easier to compare and choose the one that fits your needs.

What is Amazon A+ Content?

Amazon A+ Content is a free feature for brand-registered sellers that replaces the basic product description with rich visual modules. These include high-quality images, comparison charts, branding elements, and bullet points, which will play a key role in enhancing the shopping experience itself. The main benefits of investing in Amazon A+ Content are higher conversion rates, stronger brand storytelling, and fewer returns. Amazon A+ Content surely provides three main benefits for sellers. The investment leads to higher conversion rates, stronger brand storytelling, and, moreover, it reduces product returns significantly. For most sellers, A+ Content gives much better results than the basic product page design.

What is Premium A+ Content?

Premium A+ Content, also called A++ Content, offers more advanced design features for product pages compared to regular A+ content. This upgraded version provides dynamic elements for better product presentation. This module includes interactive modules, HD videos, 360° images, and full-width backgrounds that create a highly immersive shopping experience. These features also work great with enhanced mobile layouts only to provide better user engagement. Investing your money into this Amazon A+ design can make listings look like branded landing pages themselves. It works well for premium products and competitive categories where rich content further influences buying decisions.

Amazon A+ Content vs Premium A+ Content: The Key Differences

While both serve the same goal of boosting sales by enhancing product listings, it is important to understand how they are different.

Availability

Standard A+ Content is available to all brand-registered sellers for free. As long as you’ve completed the Brand Registry process, you can enhance your listings with A+ modules at no additional cost. On the other hand, Premium A+ Content is a bit more exclusive. It is mainly adopted or reserved for top-performing brands or sellers with significant sales volume. In some cases, Amazon also charges for Premium A+ Content, making it less accessible to smaller sellers.

Content Type

Amazon A+ Content is centred around “product description” and allows a seller to add text, images, and comparison charts. The functionality, in general, is an upgraded plan of plain product descriptions, but is still quite restrictive. Premium A+ offers much more in terms of features and allows high-definition videos, image carousels, and full-width interactive backgrounds. Having access to these allows a seller to convert their listing from a mere advertisement into a narrative, enabling the customer to better grasp the brand and the product.

Mobile Experience

Most users prefer mobile devices to search for or buy an Amazon product. Hence, another critical factor is mobile experience. Amazon A+ Content is mobile-friendly but often restricted in layout and design flexibility. Premium A+ Content, on the other hand, offers a highly optimized mobile experience. The modules are designed to adapt seamlessly to different screen sizes, ensuring that the interactive and visual elements remain engaging and easy to navigate on smartphones and tablets. Hence, important for sellers who want to improve customer engagement and conversion rates on mobile.

Engagement

Both Amazon A+ Content and Premium A+ Content aim to increase customer engagement, but at different levels. Amazon A+ content makes product listings more informative and visually appealing by replacing long text with structured modules. This approach reduces buyer hesitation and builds trust. Premium A+ goes a step further by providing highly interactive elements such as hover effects, clickable features, and videos. These tools encourage shoppers to spend more time exploring the listing, resulting in higher purchase intent.

Cost

Cost is a major factor that every business must consider carefully. As per Amazon’s policy, A+ Content is provided free of charge for sellers registered in Brand Registry. Regarding accessibility, this makes it an affordable option for businesses of all sizes. Basically, Premium A+ Content is the same paid feature, or you get it only through Amazon’s special invitation system. As per market trends, many large brands find this tool worthwhile regarding investment because it gives professional results and better conversion rates.

Which One Should You Use?

Basically, choosing between Amazon A+ Content and Premium A+ Content should depend on your brand goal or budget. For many sellers, Amazon A+ Content itself might be enough to boost conversions further. Premium A+ actually helps products stand out in busy markets like electronics and luxury items. It definitely works well when customers want to know more about what they are buying. This tool further helps brands stand out from others. The improved content itself makes shopping better for customers.

Moreover, Amazon A+ Content and Premium A+ Content are the same type of powerful tools that help sellers improve their product listings. If you are just starting out, you should definitely compare both options and then make your decision Read more.