How to Fix Local SEO Issues That Are Hurting Your Business in 2025
Is your business not getting enough calls, visits, or online leads? That’s a big red flag. Something might be wrong with your local SEO. In 2025, search engines like Google has become smarter. They now check how accurate your business info is, how fast your website loads, and even how often people leave reviews about your business. If something’s off, you may not show up when people nearby search for your service.
Many business owners don’t know they have local SEO problems.
Backlinko says that 8 out of 10 US consumers say they search for a local business online at least once a week.
Even small mistakes, like the wrong phone number or an old address, can keep new customers from finding you. The truth is, most people search for things like “pizza near me” or “best plumber in town.” If your business doesn’t show up, you’re losing money.
The good news? You can fix all these issues. You don’t need fancy tech skills or a huge budget. You just need the right steps.
In this article, let’s see how to fix local SEO problems that are hurting your business today. Each part below gives you one clear solution. Let’s get started.
Fix Wrong Or Different Business Info Across Websites
If your business name, address, or phone number shows up differently on websites like Yelp, Google, or Facebook, it causes a big problem. Search engines like Google get confused when they see different information. They may think your business is closed or not real. That’s where a local SEO company helps—they check all those websites and fix any wrong details so your business info looks the same everywhere online. A trusted SEO partner makes sure everything matches, and that helps Google believe your business is real and still open. When Google trusts your information, it’s more likely to show your business higher in search results.
How to fix it:
- Use free tools like Moz Local to find websites with incorrect information.
- Log in to each website and update your name, address, and phone number.
- Make sure it stays 100% consistent on every site.
Fix Missing Location Keywords On Your Pages
Nobody just searches for “plumber.” They search for “plumber in Miami” or “open plumber near me.” If your website doesn’t say such places, the local people won’t find you. A trusted SEO partner will make sure these local terms are positioned correctly on your site. They know what is being typed into Google in your city, and they’ll help ensure that your website matches those searches for you so that you get more calls.
How to fix it:
- City names and zip codes should be peppered throughout your web pages.
- Neighborhoods, streets, or landmarks may also be thrown into the mix.
- Keep updating your content every few months with fresh local keywords.
Fix Weak Local Pages On Your Website
Many websites have only one page that says what they do. But in 2025, that’s not enough. Each service or location should have its own strong page.
Each page should include reviews, pictures, a map, and clear info for that city. If not, Google might ignore it. That’s why a local SEO company is helpful, they build pages that speak directly to the people in your area and help you show up in more local searches.
How to fix it:
- Create one page for each city or service area you cover.
- Add customer reviews, local photos, and answers to common questions.
- Don’t copy and paste the same text—make each page different.
Fix Slow Websites On Mobile Phones
Most people will leave if your site takes too long to load on a phone. Google also ranks you lower if your site is slow. A good local SEO company knows how to test your speed and make smart changes. A fast site from an SEO team that boosts local rankings means more people stay on your page and call you.
How to fix it:
- Use small image sizes that load faster.
- Get rid of things you don’t need, like extra pop-ups or code.
- Test your website speed with free tools like Google PageSpeed.
Fix Reviews That Are Too Old Or Not Answered
Your business needs fresh reviews. If your last review was 6 months ago, Google might think your business is no longer active.
Also, if you don’t reply to reviews, it looks like you don’t care. A smart SEO company will remind customers to leave reviews and even help you answer them. That’s why hiring a local SEO company makes a difference—it shows you’re active, trusted, and ready to help.
How to fix it:
- Ask every happy customer to leave a review.
- Respond to each review, even the bad ones.
- Don’t buy fake reviews—it hurts you more than it helps.
Fix Why You’re Not In The Top 3 Map Results
When someone searches for a local service, the top 3 results on Google Maps get the most clicks. If you’re not on that list, you’re missing a lot of customers.
A top local SEO company knows how to fix your Google Business Profile to help you show up there. A trusted local SEO company adds good photos, correct info, and posts to keep your listing fresh.
How to fix it:
- Choose the best category for your service on your Google Business Profile.
- Add clear pictures of your business or work.
- Post updates often to show your business is active.
Fix Bad Or Unhelpful Links To Your Site
Links from other websites help your ranking. But bad links from spammy or random sites can hurt it. Google looks at where your links come from, not just how many you have.
A smart local SEO company knows which links help and which ones hurt. A trusted SEO agency will remove bad links and help you get good ones from other local websites.
How to fix it:
- Use a link tool like Ahrefs to check your backlinks.
- Remove or report links from fake or low-quality sites.
- Ask local blogs or news sites to link to your business.
Fix Content That Doesn’t Feel Local Or Personal
If your website sounds like a robot wrote it or talks about things outside your town, people won’t connect. They want to see that you know the local area.
The right local SEO company can write local content that feels real. A strong local SEO company includes local places, events, and problems your customers care about.
How to fix it:
- Add stories or examples from your city.
- Mention local roads, schools, or community events.
- Write like you’re talking to a neighbor, not a stranger.
Fix The Missing Special Code (Schema) On Your Site
Search engines read special code called schema to learn more about your business. It helps show things like reviews, hours, and events in search results.
If your site has no schema, Google may miss key info. That’s why working with a local SEO company matters, a pro local SEO company adds this code correctly so search engines trust your site more.
How to fix it:
- Add LocalBusiness schema using tools like Schema.org.
- Include details like opening hours, phone number, and map.
- Use Google’s tool to check that your schema is working.
Fix Working With The Wrong SEO Company
Many SEO companies do not comprehend the requirements of a locality. Where the only focus is on general traffic, if the company has no idea about your town, it is time and money down the drain for you.
A good local SEO company focuses on local results. It measures rankings on the map, review scores, and calls from searchers in the vicinity.
How to fix it:
- Ask your SEO company which local keywords they track.
- Make sure they provide information on map pack results, not just traffic.
- If they don’t, perhaps a better fit awaits you.
Conclusion
Local SEO doesn’t fix itself. Small mistakes can cause big losses, such as fewer calls, less foot traffic, and missed opportunities to grow.
But you don’t have to fix everything at once. Start with what hurts most, like wrong info, no reviews, or a slow website. Then move down the list. Each fix gives your business a better chance to show up when people in your area search for your services.
If you need help, don’t guess. Work with a proven local SEO company, especially a trusted local SEO partner that knows how your town works, what your customers care about, and how Google ranks local businesses in 2025.
You’re not invisible, you’re just a few fixes away from being seen. Make those changes now and watch your business grow.
