Pernod Ricard India: A Legacy of Responsible Enjoyment, Innovation & Impact

Pernod Ricard India, a subsidiary of the world’s second-largest wine and spirits seller, Pernod Ricard Group, has steadily cemented its position as a leader in premium spirits and responsible business practices in India. Known for iconic brands like Royal Stag, Blenders Pride, Chivas Regal, Jameson, and Absolut, the company is not just about spirits – it’s about shaping experiences, promoting responsibility, and building a sustainable future.

As India grows into one of the largest alcoholic beverage markets globally, Pernod Ricard India stands out for its strategic vision, commitment to sustainability, strong ethical values, and pioneering marketing initiatives. Here’s a closer look at why Pernod Ricard India is much more than just a spirits company.

A Rich Portfolio of Iconic Brands

At the heart of Pernod Ricard India’s success lies its diverse and premium portfolio of globally and locally cherished brands. Each brand has carved a unique identity, deeply resonating with the Indian consumer base.

Blenders Pride and Royal Stag are household names in India, dominating the semi-premium and deluxe whisky segments.

Chivas Regal, The Glenlivet, and Ballantine’s appeal to connoisseurs who enjoy luxury spirits.

Absolut Vodka, Jameson Irish Whiskey, and Beefeater Gin showcase the global diversity Pernod Ricard brings to Indian shelves.

The brand strategy is simple yet powerful: premiumisation. Pernod Ricard India continues to lead the trend of upgrading consumer experiences by offering refined, high-quality spirits across price points.

Investing in India: Local Manufacturing, Global Standards

Pernod Ricard India believes in “Made in India, for India”, with a strong emphasis on local production backed by international quality standards. The company operates multiple manufacturing units across the country, including state-of-the-art distilleries in Rajasthan and Maharashtra.

These facilities not only contribute to local employment but also reflect the company’s investment in cutting-edge technologies and process innovation. The integration of advanced automation, energy-efficient systems, and sustainable practices at these sites underscores Pernod Ricard India’s commitment to operational excellence.

A Sustainability-First Approach

“Good Times from a Good Place”

Sustainability is not just a buzzword for Pernod Ricard India – it is a core part of the corporate ethos. Under the global banner of “Good Times from a Good Place”, the company champions environmental stewardship, circular economy, and community engagement.

Water Stewardship

India is a water-stressed country, and Pernod Ricard India is tackling this challenge through:

Rainwater harvesting and zero liquid discharge units at manufacturing sites.

Watershed management projects in partnership with local communities to ensure long-term water availability.

Waste Management

Pernod Ricard India is working toward zero waste-to-landfill by maximising recycling and reusing capabilities. Its packaging innovations also focus on reducing plastic use and promoting eco-friendly alternatives.

Green Supply Chain

From sourcing to distribution, the company implements green logistics, smart warehousing, and low-emission practices that contribute to reducing its carbon footprint.

Championing Responsible Drinking

As a responsible market leader, Pernod Ricard India has taken proactive steps to promote responsible consumption of alcohol. Its flagship campaign, #DrinkMoreWater, is widely recognised for educating consumers about moderation, hydration, and mindful drinking.

The company also runs awareness programmes with partners and NGOs to combat underage drinking and drunk driving, creating a positive social impact and encouraging a culture of accountability and safety.

A People-First Culture

Great Place to Work Certified

Pernod Ricard India isn’t just a great business – it’s a great place to work. The company has consistently received recognition for fostering an inclusive, empowering, and growth-oriented workplace culture. It’s been certified as a Great Place to Work® and is lauded for its people-centric leadership model.

Some key employee initiatives include:

Leadership development programmes and global exposure opportunities.

Diversity, equity, and inclusion (DEI) policies, with a special focus on women in leadership.

A flexible work culture that promotes work-life balance and employee well-being.

By placing trust and transparency at the core of its HR practices, the company ensures that its teams are engaged, motivated, and aligned with a shared vision.

Marketing Innovation & Cultural Relevance

Pernod Ricard India leads with creative storytelling and experience-led branding. Its campaigns strike a balance between glamour and substance, deeply rooted in India’s evolving cultural fabric.

Fashion, Music, and Lifestyle Collaborations

Blenders Pride Fashion Tour has become one of India’s most iconic fashion platforms, celebrating homegrown talent and creative expression.

Jameson Connects brings together the world of indie music, digital art, and immersive experiences for India’s Gen Z and millennials.

Royal Stag Barrel Select celebrates short films and emerging cinema, giving a stage to new-age filmmakers and narratives that resonate with a modern audience.

These initiatives go beyond marketing – they’re cultural movements, building emotional connect and brand loyalty.

Read More :- Pernod Ricard India: Redefining Spirits with Vision, Values, and Innovation

Digital Transformation & Consumer Engagement

Pernod Ricard India is at the forefront of digital innovation in the alco-bev industry.

Its investment in data-driven decision-making, AI-powered insights, and digital retail has enhanced customer engagement.

The launch of brand microsites, mobile-first campaigns, and influencer-driven content strategies ensures relevance in today’s connected world.

Through consumer education platforms, the company demystifies spirits, helps users explore product origins, and promotes informed choices.

These digital-first strategies reinforce Pernod Ricard India’s commitment to modernisation and direct engagement with its diverse consumer base.

Community Empowerment and CSR

The company is actively engaged in corporate social responsibility (CSR) projects aligned with education, health, and livelihood empowerment.

Key projects include:

Skill development and vocational training for underprivileged youth.

Community health camps and infrastructure development in rural areas near its plant locations.

Women empowerment programmes to enable financial independence and inclusion.

By empowering communities and addressing grassroots challenges, Pernod Ricard India showcases what it means to be a responsible corporate citizen.

Leading Through Ethics and Compliance

In a highly regulated industry, Pernod Ricard India stands tall for its commitment to compliance, ethical marketing, and transparent business practices. The company maintains a robust Code of Business Conduct, ensuring integrity at every level.

Pernod Ricard India also adheres to industry self-regulation codes, promoting responsible communication and marketing to avoid the glamorisation or misuse of alcohol.

Conclusion: A Vision for India’s Premium Spirits Future

Pernod Ricard India is not just riding the wave of premiumisation – it is leading it, with a sharp focus on quality, culture, responsibility, and sustainability.

As India’s tastes evolve and the market matures, Pernod Ricard India continues to raise the bar, redefining what it means to be a premium, responsible, and consumer-first organisation. With its bold vision, people-first approach, and unwavering commitment to doing business the right way, Pernod Ricard India is perfectly poised to shape the future of the Indian alco-bev industry.