In today’s fast-paced world, younger shoppers crave financial flexibility — and pay later solutions deliver exactly that. Millennials and Gen Z are increasingly drawn to options like Snapmint’s buy now pay later solutions or the streamlined bnpl platform pay in parts approach, enabling them to manage budgets without missing out on premium purchases.
1. Affordability without the upfront burden
Snapmint’s model empowers shoppers to afford high-value items by splitting payment into manageable instalments—often interest-free EMI options of 3, 6, or 9 months. Over 80% of users proceed from OTP to payment, and even for low ticket items (₹1,000–₹2,000), brands see uplift in average order value (AOV). This flexibility aligns perfectly with Millennials’ and Gen Z’s spending habits, letting them “buy now, pay later” while staying within their means.
2. Seamless, cardless checkout that respects time
Gen Z and Millennials are digital natives who value speed and convenience. Snapmint enables instant, cardless EMI on UPI: shoppers simply enter a mobile number and receive OTP-based verification—no documents, no credit card required. This frictionless flow caters to impatient consumers looking for gratification without procedural delays.
3. Boosts confidence and conversion with zero hidden charges
Transparency is vital for younger buyers wary of surprise fees. Snapmint’s buy now pay later solutions are built on clear pricing, no hidden charges, and upfront EMI breakdowns. Brands using this model witness higher acceptance rates, reduced cart abandonment, and elevated shopper trust—key to gaining Millennial and Gen Z loyalty.
4. Higher average order values and better repeat engagement
Offering pay later solutions encourages shoppers to add more to their carts. D2C brands have reported AOV uplifts of 20%–30%, checkout uplifts of 20%–30%, and GMV growth—sometimes up to 50%. For example, Titan saw a 20% surge in AOV and 17% higher conversions (including add-to-cart), while fashion players enjoyed revenue boosts as high as 18%–30%. Snapmint users also experience strong repeat purchase behavior, with 30% of EMI users returning within 60 days.
5. Lower risk for brands, better options for shoppers
For brands, the bnpl platform pay in parts model means Snapmint bears the credit and default risk while disbursing full payment instantly, preserving brand margins and providing growth without discounting. Meanwhile, shoppers benefit from affordable, flexible financing without burdensome credit card reliance—even improving credit scores when they repay on time, thanks to Snapmint’s NBFC status and reporting to credit bureaus.
Summary: Why Millennials & Gen Z Choose Pay Later
| # | Reason | Impact |
| 1 | Affordable instalments | Makes premium items accessible |
| 2 | Fast, digital checkout | Suits impatient, tech-savvy buyers |
| 3 | Transparent pricing | Builds trust, reduces hesitation |
| 4 | Increases AOV & repeat buys | Encourages higher spend and loyalty |
| 5 | Brands stay secure, buyers gain credit | Safe for sellers and helpful for shoppers |
Together, these factors demonstrate why Millennials and Gen Z gravitate toward pay later solutions—they offer financial ease, convenience, trust, value, and mutual benefit.
